On the occasion of World Sleep Day, the leading mattress brand maps end-user demand across key markets
Centuary Mattresses, India\u2019s fastest growing mattress brand with a 3-decade legacy, marked the occasion of World Sleep Day by mapping consumer trends in its key market \u2013 Hyderabad. Gleaning insights into its demand landscape, the company witnessed a 2X growth in the demand for its orthopaedic mattresses, Ortho Active from its Wellness Collection during the lockdown period, with overall sales climbing to 35%.
The rising demand for Ortho Active mattresses in Hyderabad, especially among the IT sector, can be ascribed to the prolonged work-from-home setup that has considerably increased the prevalence of bad posture while working. As a solution, professionals are turning to Centuary Mattresses\u2019 orthopaedic options with an extra firm, hybrid orthopaedic construction. With its signature Green Gel Memory Foam for acclimatization, rebonded foam for extra spine support, and high density and high-latex rubberized coir as the core, the mattresses offer complete ortho support. It is not surprising, then, that the company sold around 10,000 units of its unique Ortho Active mattresses during the work-from-home period.
Speaking on the trends, Mr. Uttam Malani \u2013 Executive Director, Centuary Mattress said, \u201cAs we celebrate World Sleep Day, it is an opportune time to see how the remote working culture has impacted the mattress industry. I believe our sales numbers speak for themselves, as more and more IT professionals turn to Ortho Active mattresses to overcome the back and neck issues caused by long hours of sitting in less than ideal postures. We are thrilled to witness this accelerated growth trajectory and on this occasion, we pledge to continue offering support and comfort to our consumers, allowing them to recuperate through a good night\u2019s sleep.\u201d
Moreover, as the focus on health and hygiene remains intact, consumers prefer Centuary\u2019s mattresses that come with an Anti-Microbial Foam Shield \u2013 Centuary Protect to protect against harmful bacteria and microbes, which is certified and recommended by the National Health Academy.
Considering the increasing focus on comfort and an elevated lifestyle, Centuary has seen a higher demand for queen-sized Mattresses. The demand is being generated by all age groups, especially for people leading active lifestyles with hectic work hours, frequent travellers, athletes, etc. To boost the convenience factor, the company offers its mattresses with 7 years of warranty.<\/p>\n","protected":false},"excerpt":{"rendered":"