Instagram today launched a new ad film in Telugu, to appeal to young people in Telangana to express and explore their personal stories on the platform. The film is a part of its new \u2018We Are In the Making\u2019 consumer marketing campaign and will be visible on TV starting this week.<\/p>\n\n\n\n
\u2018We Are In The Making\u2019 showcases the way people can explore who they can be with Instagram. It is based on the insight that young people want to express themselves and be a part of a community, but look for constant nudges of encouragement from those around them. The campaign is rooted in the fact that for young people, identity isn\u2019t defined, it\u2019s something that\u2019s constantly explored, no matter how work-in-progress it may be.<\/p>\n\n\n\n
Avinash Pant, Director – Marketing, Facebook India, gives more context, \u201cWith Reels, we\u2019ve seen the rise of a new cohort of short form video creators who\u2019ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together and celebrates the multi-dimensional generation. We hope the campaign encourages young people in Telangana to express and shape themselves on Instagram.\u201d<\/p>\n\n\n\n
The campaign is also inspired by the rise in the culture of broadcasting, that\u2019s visible with new creators who\u2019ve come to the limelight in the past year, because of their use of Reels. This includes creators from the South of India, like Nirmal Pillai (@mahlyf_mahrulez), Satshyaa (@satshyaa\/), Abhishek Kumar (@theabhishekkumar) and Devil Kunju (@thatdevilkunju).<\/p>\n\n\n\n
The campaign will also manifest itself with a physical experience in Hyderabad, that will serve as a center of interactivity and engagement, to spur young people in the city to express and explore their personal stories, on the platform.<\/p>\n\n\n\n
To see the updates from the campaign from Telangana and from across India, follow #InTheMaking and #MakeTheReelYou.<\/p>\n","protected":false},"excerpt":{"rendered":"